New Pay Equity Campaign – ‘Daughter Water’

economic Security4Women (eS4W) is a proud supporter of the Workplace Gender Equality Agency’s (WGEA) new pay equity campaign featuring ‘Daughter Water’ a magical potion designed to help CEO’s conceive baby girls.


Leaders who’ve taken action on gender equality often talk about a light bulb moment that helped them see gender equality issues in a different light. For many, this moment involved having a daughter. (Indeed, international research backs it up, showing that when CEOs have a daughter, the pay gap shrinks in their organisation!)

So to raise awareness of the importance of looking at payroll data to ensure women and men are being paid fairly, the Workplace Gender Equality Agency has created Daughter Water, a drink to help CEOs have daughters. They have sent bottles of Daughter Water to over 3,000 CEOs who told us they haven’t done a gender pay gap analysis.

Visit: to learn more


eS4W_Media Release_DaughterWater20140930

FINAL CASH MR National Pay Equity Campaign launch (2)